Common Sense

24th

February '10

Screen shot 2010-02-24 at 21.52.43

Common sense is prevailing, logical trends are being followed and an outdated association are starting to move with the times. What am I dribbling about? Football of course.

At eight o’clock I started to scour the regular football streaming websites for anything showing the FA Cup replay between Bolton and Spurs. Only after my original stream bites the bullet do I realise that the FA are streaming it for free.

I’m sure I’m not alone in constantly banging on about how the Premier League needs to start streaming all their games. I mean, at the moment the streamers and streaming websites are making money through advertisements, why shouldn’t the actual license holders make some money? After all, you’re not going to stop it happening, so why not go with the flow? That’s what tonight’s test run is all about.

I’d be curious to read the viewing figures and finances around tonight’s broadcast. Are they making money through the advertisements? Will the interest be enough to start regularly streaming games? Hopefully they’re making enough to warrant something more substantial next year.

Regardless of whether you are a sports fan, this is an important day. It could be another milestone in the way content is broadcast, it sure feels like one.

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